Environmental Factors Essay Example

Environmental Factors Paper Environmental factors can play a major part in a companys marketing plan. Environmental factors can include social, ecological, political, cultural, technological, and ethical issues. PepsiCo can face all these issues because they are a global company. Many of these issues can affect PepsiCo marketing plan even in different areas of the United States. Larger environmental factors affect the way they market global Ill with different factors having to be considered in each area of the world. A company operates within a larger framework of the external environment that shapes the opportunities and threat to an organization. The external environment for global and domestic marketing decisions is comprised of forces that are part of a companys marketing process but is external to the organization. Those forces include the organizations market, its producers suppliers, and intermediaries. It would be necessary for companies to understand that the environmental conditions because the conditions interact with marketing strategy decisions. The external environmental has a huge impact on the determination of marketing decisions. Any successful company will scan the external environment that affects them so they would e able to respond profitably to the unmet needs and trends in targeted markets. PepsiCo is a large company that conducts both domestic and global marketing and is very well known. One of the main products and one that use everyday is Pepsi. PepsiCo also produces Quaker Oats, Lays chips, Storage, and Tropical orange juice. With the world so focused on ecological factors in todays environment, it is only wise for PepsiCo to align itself with the majority. We will write a custom essay sample on Environmental Factors specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Environmental Factors specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Environmental Factors specifically for you FOR ONLY $16.38 $13.9/page Hire Writer PepsiCo continues to be immersed in ecological environmental factors. Domestically PepsiCo has pledged themselves to the Greenhouse Gas Cuts, hoping to reduce gas missions enough to equal the use of 5 million automobiles (PepsiCo. Com). PepsiCo operates a state-of-the-art Frito-Lay plant in Texas that is environmentally friendly and will serve as a model of resource conservation through innovations in renewable energy, alternative lighting, energy efficiency standards, and environmentally intelligent choices (PepsiCo. Com). Internationally PepsiCo beverage and snack has implemented a number of water projects such as the one used in Europe, India, and Latin America where rainwater is harvested to help replenish aquifer supplies (PepsiCo. Com). Without complete market research, a company can encounter humorous and Often embarrassing disappointments when it comes to cultural environmental factors. Pepsins marketing managers learned a tough lesson about the language differences and how a successful English based product slogan can become lost in translation. The Taiwanese consumers were reported to be taken aback by the Pepsi slogan Come alive with the Pepsi Generation, which translated into Taiwanese reads Pepsi will bring back your ancestors from the dead (Henderson, 2009). This marketing mistake caused obvious embarrassment among Pepsins top marketing managers, Hough this would not be the last time that they were too hasty in their pursuit of the international marketplace. The political environment includes the governmental or special interest groups that will influence and limit the various organizations or individuals in a given society. An organization will hire lobbyists to influence legislation and will run ads that state their point of view on public issues. The number of special interest groups has grown in number and power over the last three decades that puts more limitations on marketers. An example of this would be an example of response by marketers to special interests is green racketing, the use of recyclable or biodegradable packing materials as part of a marketing strategy. Social and cultural forces are the most difficult uncontrollable variables to predict. The marketers must be able to understand and appreciate the values of the environmental in which they operate. The social/cultural environment is made up of forces that will affect the societys basic values, perceptions, preferences and behaviors. The U. S. Values and beliefs include equality, achievement, youthfulness, efficiency, practically, self-actualization, and freedom. The changes in a social/cultural environment affect the consumers behavior, which in turn will affect the sales of products. The trends in social/ cultural environmental include individuals that will change view of themselves, others and the world around them while moving toward self- fulfillment. Technology can influence domestic and global marketing decisions and marketing and public relations common sense, especially when it opens any number of doors to being able to tap into a vast global marketplace. Information technology is increasingly becoming important as an enabler to being able to operate efficiently, interfacing with consumers and maintaining uncial accuracy and effectively managing resources. PepsiCo has embarked on a multilayer business process transformation initiative that includes the delivery of a SAP (a computer system that will link all of PepsiCo systems and processes) enterprise resource planning application (PepsiCo. Com). This application will help to divert the possibility of PepsiCo not being able to process transactions accurately and effectively or remain in step with the changing needs of the trade, which could result in the loss of customers. Failing to deliver this application on time or anticipate the necessary deadness and training needs could lead to business disruption Minority populations are growing faster then the population overall. Each year, racial and ethnic minorities constitute a greater share of potential consumers, employees, and retail customers. Because of this PepsiCo employees receive human rights training in which they explore the human rights intrinsic to all and the importance of sustaining an inclusive nature (PepsiCo. Mom). PepsiCo code of conduct requires all employees to follow local employment laws and regulations, including labor laws and treatment of employees. This type of thinking and training helps to show itself in the marketing practices of the company. In being able to achieve a high standard for ethical, social, and environmental views PepsiCo has helped to ensure that their reputation will take no damage which could result in a rejection of their products by consumers and a loss of br and equity (PepsiCo. Mom). Environmental factors can significantly influence domestic and global marketing decisions. As such, it is an organizations marketing managers responsibility to research legal, social, ecological, cultural, technological and ethical factors that may negatively impact the success of a product marketed. Past, present of future, it pays to invest in market research in the hope of revealing the potential of all environmental factors before launching a product or service domestically or globally. In conclusion, by assessing external factors will enable the company to position itself within its operating environment. A number of macroeconomic factors will have affected any company, and will continue to affect it. Environmental factor assessments help to gauge the direction and strength of he major trends that shape a particular industry. Sometimes these pose a threat while other times they can create new opportunities. In assessing the environment, it is important to find new business opportunities, new market places, and companies with which some form of cooperative arrangement can be developed.

Individual Rights vs Public Order Essay Example

Individual Rights vs Public Order Essay Example Individual Rights vs Public Order Paper Individual Rights vs Public Order Paper Essay Topic: Public Speaking Advantages and Disadvantages of Individual Rights vs. Public Order There are advantages and disadvantages to just about everything you can think of in this world. Two topics that can be very controversial to have an advantages and disadvantages discussion on are our individual rights and public order. We hold our individual rights very close to us and pride ourselves on the freedoms that these rights provide. We also see the devastation that can occur when the rights and freedoms we are given land in the hands of the wrong people. People that abuse their individual rights tend to disrupt public order and this is when we catch that glimpse and sometimes horror of one of the big disadvantages of individual rights verses public order. We are well aware of what individual rights are and how they apply to us, so we will come back to that, but what about public order? What exactly is that? Public order is in place to keep society as a whole safe from misdeeds. Public order is also a system in place that restricts some freedoms that people may want. Freedoms are the ideals in life that everyone can take advantage of no matter who they are. Public order is refraining from any acts of involvement that may lead to violence, which may be disrupting, while out in the public or any other acts or behaviors that may be illegal to do out in the streets. For instance, disruption in public order often times results in hindering someone else of their individual rights. Public order is considered to be disrupting the public in a way that may make being in the public unsafe. When violating public order, it is considered a crime, and can lead to jail time and or paying a fine if a conviction is obtained. However the real price to pay actually lands on the shoulders of society as our individual rights are infringed upon when public order is, well, not in order. As an American citizen you learn that you have individual rights and those rights come with having or sustaining public order. As Individuals living in an American society we all have individual rights. Our individual rights are our rights to define and sanction our freedom of relevance in a social America. One right we do have is the right to life. All the rest of the rights come with consequences or fine print. Our individual rights are there to equally provide us life, liberty, and the pursuit of happiness in this world of social America. They exist to give people his or her freedoms, while that same freedom can allow people to take advantage of their freedoms. Freedom is the item that keeps the people of this country happy. People feel secure in what they are doing during their everyday lives. A person’s individual rights are what keep people happy throughout his or her life. People are given many different rights that make them feel happy and appreciated even if they do not recognize them. Individual rights are freedoms that let people choose who they want to be and also give them the fair treatment that they deserve to get as a citizen. Individual rights are the rights that people are given to keep them from being mistreated by the government or anyone else. Most of these rights are to keep the people from being mistreated by the Justice system. Our individual rights are mostly summed up within the first Ten Amendments, otherwise known as the Bill of Rights. The Bill of Rights helps to safeguard the citizens of this country. According to (National Constitution Center, 2008) â€Å"Nearly two-thirds of the Bill of Rights is devoted to safeguarding the rights of persons suspected or accused of crime†. These rights are outlined in the fourth, fifth, sixth, seventh, and eighth amendments. They give people the right to â€Å"due process of law, fair trial, and freedom from self-incrimination, cruel and unusual punishment and being held in jeopardy twice for the same crime. National Constitution Center, (2008) Take for instance the first Amendment, it protects freedom of speech, press, religion, or prohibiting the free exercise thereof; the right for people to peaceably assemble, and to petition the government for a redress of a grievance. (Bill of Rights, 2000-2009) The advantage of having this was so that people could peaceably seek out about the injustices of their country without being punished or harm for doing so. As time goes on you see that it is not so wrong to allow people to address their concerns. After all, that is the way a democracy is suppose to be done in a country where a person’s voice and opinion matters. This amendment allows the press to question people of a certain caliber and also ask questions that the world wants to know about. Another advantage is that when it comes to justice you have the right to speak whatever you want and it also allows you to be silent when you want. It also has the advantage of helping aid in speaking out when there has been an injustice to others and yourself. The disadvantage though is that, if expressing your first amendment right becomes violent, you can face jail time and pay possible fines. This disrupts public order. If you happen to be with an organization, you may have law enforcement officials surround you for the protection of others and for that particular organization; most of the time the protection is for the other people. This is where public order comes in to play. It also poses a disadvantage because the area that the organization is acting or addressing their first amendment right in cannot disrupt others who may have to cross paths through or around the organization. The area must remain safe and sufficient for all if not then the involvement of the law will commence. There is not complete freedom in expressing the individual right because it could affect public order. The advantages to having individual rights are being able to express yourself and be treated equally among society. However, the disadvantage is that the right you carry is limited according to what effect expressing it will have on society. Without public order, many of our rights would not carry the same significance. Public order places a boundary on our individual rights, but it is a boundary that is â€Å"for our own good†. If every right that is outlined for us had no boundaries or restrictions on it, our society would end up in chaos. Like mentioned before, our rights contain fine print that not everyone reads when signing on the dotted line. This fine print is what keeps public order while still allowing us to retain our rights we believe we are entitled to. Unfortunately, many people out there are not concerned with public order and only care about expressing and practicing their own rights with no regard to what effect it may or may not have on anybody else. Others are more concerned with public order and public safety, that they support rules or laws that put up invisible walls that box our rights in. They cannot wander free for fear of devastation or destruction to our society. Regardless of a particular point of view, we believe that anyone in a fair and honest discussion of the advantages and disadvantages of individual rights verses public order can see the advantages of embracing our proclaimed rights in America as well as the disadvantages and being able to admit the advantages and disadvantages of how American goes about maintaining public order. References Bill of Rights; North East Digital Village; 2000-2009. http://nedv. net/village/billofrights/amendment1. php National Constitution Center, 2008