Environmental Factors Essay Example

Environmental Factors Paper Environmental factors can play a major part in a companys marketing plan. Environmental factors can include social, ecological, political, cultural, technological, and ethical issues. PepsiCo can face all these issues because they are a global company. Many of these issues can affect PepsiCo marketing plan even in different areas of the United States. Larger environmental factors affect the way they market global Ill with different factors having to be considered in each area of the world. A company operates within a larger framework of the external environment that shapes the opportunities and threat to an organization. The external environment for global and domestic marketing decisions is comprised of forces that are part of a companys marketing process but is external to the organization. Those forces include the organizations market, its producers suppliers, and intermediaries. It would be necessary for companies to understand that the environmental conditions because the conditions interact with marketing strategy decisions. The external environmental has a huge impact on the determination of marketing decisions. Any successful company will scan the external environment that affects them so they would e able to respond profitably to the unmet needs and trends in targeted markets. PepsiCo is a large company that conducts both domestic and global marketing and is very well known. One of the main products and one that use everyday is Pepsi. PepsiCo also produces Quaker Oats, Lays chips, Storage, and Tropical orange juice. With the world so focused on ecological factors in todays environment, it is only wise for PepsiCo to align itself with the majority. We will write a custom essay sample on Environmental Factors specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Environmental Factors specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Environmental Factors specifically for you FOR ONLY $16.38 $13.9/page Hire Writer PepsiCo continues to be immersed in ecological environmental factors. Domestically PepsiCo has pledged themselves to the Greenhouse Gas Cuts, hoping to reduce gas missions enough to equal the use of 5 million automobiles (PepsiCo. Com). PepsiCo operates a state-of-the-art Frito-Lay plant in Texas that is environmentally friendly and will serve as a model of resource conservation through innovations in renewable energy, alternative lighting, energy efficiency standards, and environmentally intelligent choices (PepsiCo. Com). Internationally PepsiCo beverage and snack has implemented a number of water projects such as the one used in Europe, India, and Latin America where rainwater is harvested to help replenish aquifer supplies (PepsiCo. Com). Without complete market research, a company can encounter humorous and Often embarrassing disappointments when it comes to cultural environmental factors. Pepsins marketing managers learned a tough lesson about the language differences and how a successful English based product slogan can become lost in translation. The Taiwanese consumers were reported to be taken aback by the Pepsi slogan Come alive with the Pepsi Generation, which translated into Taiwanese reads Pepsi will bring back your ancestors from the dead (Henderson, 2009). This marketing mistake caused obvious embarrassment among Pepsins top marketing managers, Hough this would not be the last time that they were too hasty in their pursuit of the international marketplace. The political environment includes the governmental or special interest groups that will influence and limit the various organizations or individuals in a given society. An organization will hire lobbyists to influence legislation and will run ads that state their point of view on public issues. The number of special interest groups has grown in number and power over the last three decades that puts more limitations on marketers. An example of this would be an example of response by marketers to special interests is green racketing, the use of recyclable or biodegradable packing materials as part of a marketing strategy. Social and cultural forces are the most difficult uncontrollable variables to predict. The marketers must be able to understand and appreciate the values of the environmental in which they operate. The social/cultural environment is made up of forces that will affect the societys basic values, perceptions, preferences and behaviors. The U. S. Values and beliefs include equality, achievement, youthfulness, efficiency, practically, self-actualization, and freedom. The changes in a social/cultural environment affect the consumers behavior, which in turn will affect the sales of products. The trends in social/ cultural environmental include individuals that will change view of themselves, others and the world around them while moving toward self- fulfillment. Technology can influence domestic and global marketing decisions and marketing and public relations common sense, especially when it opens any number of doors to being able to tap into a vast global marketplace. Information technology is increasingly becoming important as an enabler to being able to operate efficiently, interfacing with consumers and maintaining uncial accuracy and effectively managing resources. PepsiCo has embarked on a multilayer business process transformation initiative that includes the delivery of a SAP (a computer system that will link all of PepsiCo systems and processes) enterprise resource planning application (PepsiCo. Com). This application will help to divert the possibility of PepsiCo not being able to process transactions accurately and effectively or remain in step with the changing needs of the trade, which could result in the loss of customers. Failing to deliver this application on time or anticipate the necessary deadness and training needs could lead to business disruption Minority populations are growing faster then the population overall. Each year, racial and ethnic minorities constitute a greater share of potential consumers, employees, and retail customers. Because of this PepsiCo employees receive human rights training in which they explore the human rights intrinsic to all and the importance of sustaining an inclusive nature (PepsiCo. Mom). PepsiCo code of conduct requires all employees to follow local employment laws and regulations, including labor laws and treatment of employees. This type of thinking and training helps to show itself in the marketing practices of the company. In being able to achieve a high standard for ethical, social, and environmental views PepsiCo has helped to ensure that their reputation will take no damage which could result in a rejection of their products by consumers and a loss of br and equity (PepsiCo. Mom). Environmental factors can significantly influence domestic and global marketing decisions. As such, it is an organizations marketing managers responsibility to research legal, social, ecological, cultural, technological and ethical factors that may negatively impact the success of a product marketed. Past, present of future, it pays to invest in market research in the hope of revealing the potential of all environmental factors before launching a product or service domestically or globally. In conclusion, by assessing external factors will enable the company to position itself within its operating environment. A number of macroeconomic factors will have affected any company, and will continue to affect it. Environmental factor assessments help to gauge the direction and strength of he major trends that shape a particular industry. Sometimes these pose a threat while other times they can create new opportunities. In assessing the environment, it is important to find new business opportunities, new market places, and companies with which some form of cooperative arrangement can be developed.

Individual Rights vs Public Order Essay Example

Individual Rights vs Public Order Essay Example Individual Rights vs Public Order Paper Individual Rights vs Public Order Paper Essay Topic: Public Speaking Advantages and Disadvantages of Individual Rights vs. Public Order There are advantages and disadvantages to just about everything you can think of in this world. Two topics that can be very controversial to have an advantages and disadvantages discussion on are our individual rights and public order. We hold our individual rights very close to us and pride ourselves on the freedoms that these rights provide. We also see the devastation that can occur when the rights and freedoms we are given land in the hands of the wrong people. People that abuse their individual rights tend to disrupt public order and this is when we catch that glimpse and sometimes horror of one of the big disadvantages of individual rights verses public order. We are well aware of what individual rights are and how they apply to us, so we will come back to that, but what about public order? What exactly is that? Public order is in place to keep society as a whole safe from misdeeds. Public order is also a system in place that restricts some freedoms that people may want. Freedoms are the ideals in life that everyone can take advantage of no matter who they are. Public order is refraining from any acts of involvement that may lead to violence, which may be disrupting, while out in the public or any other acts or behaviors that may be illegal to do out in the streets. For instance, disruption in public order often times results in hindering someone else of their individual rights. Public order is considered to be disrupting the public in a way that may make being in the public unsafe. When violating public order, it is considered a crime, and can lead to jail time and or paying a fine if a conviction is obtained. However the real price to pay actually lands on the shoulders of society as our individual rights are infringed upon when public order is, well, not in order. As an American citizen you learn that you have individual rights and those rights come with having or sustaining public order. As Individuals living in an American society we all have individual rights. Our individual rights are our rights to define and sanction our freedom of relevance in a social America. One right we do have is the right to life. All the rest of the rights come with consequences or fine print. Our individual rights are there to equally provide us life, liberty, and the pursuit of happiness in this world of social America. They exist to give people his or her freedoms, while that same freedom can allow people to take advantage of their freedoms. Freedom is the item that keeps the people of this country happy. People feel secure in what they are doing during their everyday lives. A person’s individual rights are what keep people happy throughout his or her life. People are given many different rights that make them feel happy and appreciated even if they do not recognize them. Individual rights are freedoms that let people choose who they want to be and also give them the fair treatment that they deserve to get as a citizen. Individual rights are the rights that people are given to keep them from being mistreated by the government or anyone else. Most of these rights are to keep the people from being mistreated by the Justice system. Our individual rights are mostly summed up within the first Ten Amendments, otherwise known as the Bill of Rights. The Bill of Rights helps to safeguard the citizens of this country. According to (National Constitution Center, 2008) â€Å"Nearly two-thirds of the Bill of Rights is devoted to safeguarding the rights of persons suspected or accused of crime†. These rights are outlined in the fourth, fifth, sixth, seventh, and eighth amendments. They give people the right to â€Å"due process of law, fair trial, and freedom from self-incrimination, cruel and unusual punishment and being held in jeopardy twice for the same crime. National Constitution Center, (2008) Take for instance the first Amendment, it protects freedom of speech, press, religion, or prohibiting the free exercise thereof; the right for people to peaceably assemble, and to petition the government for a redress of a grievance. (Bill of Rights, 2000-2009) The advantage of having this was so that people could peaceably seek out about the injustices of their country without being punished or harm for doing so. As time goes on you see that it is not so wrong to allow people to address their concerns. After all, that is the way a democracy is suppose to be done in a country where a person’s voice and opinion matters. This amendment allows the press to question people of a certain caliber and also ask questions that the world wants to know about. Another advantage is that when it comes to justice you have the right to speak whatever you want and it also allows you to be silent when you want. It also has the advantage of helping aid in speaking out when there has been an injustice to others and yourself. The disadvantage though is that, if expressing your first amendment right becomes violent, you can face jail time and pay possible fines. This disrupts public order. If you happen to be with an organization, you may have law enforcement officials surround you for the protection of others and for that particular organization; most of the time the protection is for the other people. This is where public order comes in to play. It also poses a disadvantage because the area that the organization is acting or addressing their first amendment right in cannot disrupt others who may have to cross paths through or around the organization. The area must remain safe and sufficient for all if not then the involvement of the law will commence. There is not complete freedom in expressing the individual right because it could affect public order. The advantages to having individual rights are being able to express yourself and be treated equally among society. However, the disadvantage is that the right you carry is limited according to what effect expressing it will have on society. Without public order, many of our rights would not carry the same significance. Public order places a boundary on our individual rights, but it is a boundary that is â€Å"for our own good†. If every right that is outlined for us had no boundaries or restrictions on it, our society would end up in chaos. Like mentioned before, our rights contain fine print that not everyone reads when signing on the dotted line. This fine print is what keeps public order while still allowing us to retain our rights we believe we are entitled to. Unfortunately, many people out there are not concerned with public order and only care about expressing and practicing their own rights with no regard to what effect it may or may not have on anybody else. Others are more concerned with public order and public safety, that they support rules or laws that put up invisible walls that box our rights in. They cannot wander free for fear of devastation or destruction to our society. Regardless of a particular point of view, we believe that anyone in a fair and honest discussion of the advantages and disadvantages of individual rights verses public order can see the advantages of embracing our proclaimed rights in America as well as the disadvantages and being able to admit the advantages and disadvantages of how American goes about maintaining public order. References Bill of Rights; North East Digital Village; 2000-2009. http://nedv. net/village/billofrights/amendment1. php National Constitution Center, 2008

China's Aging Population Research Paper Example | Topics and Well Written Essays - 1750 words

China's Aging Population - Research Paper Example The advances in health care that has raised the life expectancy to about 78 years have caused the china to change into an aging population. The high nutritional values in conjunction with the one child policy assumed by the modern day families in the country are also catalyst to aging population in China. The shift of China’s population to old age oriented might have a profound effect on her economy for the adults to be. The Chinese government will have to alter its budgetary policy in favor of the current situation and allow for heightened expenses. According to the international standards of population and demographic distribution, if more than ten percent of the county’s population is above sixty years of age, then this population is described as an ageing population. The Chinese government announced in 2000 that those beyond sixty-five years make about seven per cent of the national population. However, the expectation was that this trend would continue and expected that by 2050 more than thirty per cent of the country’s population would be more than sixty years. The basis of china’s aging population are just as those found anywhere in any other country (Robinson 231). The country has low infertility rate, the life expectancy has risen, and there has been cumulative effect in changes of birth and death rates. The country is and will continue to experience a decline in fertility rate due to the one-child policy. The government has been advocating for the adoption of this policy, thus it has been the main contributor to the changing structure of the Chinese population. The future of the Chinese economy is likely to be very prudent if measures to counteract the negative economic effects that may come along with the aging population are not set. The country may have to change the legal retirement age in order to facilitate work for a continuous production round the year. The Chinese economy is likely to have a great effect in the fut ure. Take for instance the education system that receives a lot of emphasis in the Chinese families. The education system currently has great effect from the large swaths of population where even the secondary education has no guarantee and the technical training as well (Uhlenberg 157). However, improving the education system and the skills of the workers may have a positive effect in improving the economy and compensate the impending decline in the share of the working age. Improving the skills of labor that is absorbed in to the production sector improves the productivity of the country. China has been on the long run to lay strategies that would mobilize the portion of the potential workforce, which is dormant or poorly utilized. The reserve labor force of china lays the concerns that china may not have enough workers in the future (England 5). As the population ages, the country will have to devote most of the resources to the care of the elderly people. The government will hav e to increase the pension rates in order to benefit the elderly. The increasing ration of the old people in the Chinese population has diverse economic implication for its society and thus impromptu policies and measures to counteract the future effect have to be laid. As the proportion of the elderly people, grow higher in relation to the overall population, the proportion of the young workers drops (Robinson 238). For example in china the active labor force aged

Family and Medical Leave Act Research Paper Example | Topics and Well Written Essays - 500 words

Family and Medical Leave Act - Research Paper Example It is applicable to all public employees and those in private companies with at least 50 employees. Certain FMLA provisions are favorable for employers and employees. However, the area of Human Resources (HR) has struggled with some of its aspects, especially those in regards to episodic or chronic conditions, sporadic use of leave or serious conditions of health. HR departments are facing challenges in terms of keeping track of intermittent leave; chronic abuse of such leave; morale problems arising from employees required to cover for absent colleagues; associated costs of productivity loss due employees being on leave; vague medical leave certification documentation by healthcare professionals; and the uncertainty of the leave requests’ legitimacy (Merkle, 2012). On the employers’ part, they are challenged by the realization that employees will not always notify them promptly when they require FMLA leave, more so in cases of unexpected conditions. Regulations stipulate that employees give a notice of at least 30 days in advance, but this is not practical in unforeseeable emergencies. Therefore, it becomes a considerable problem for the employer and HR department to plan for the absence of their employees. Eligible employees are the greatest beneficiaries of FMLA, so long as they can give sufficient notice with supporting evidence of the need for leave. They have enough time to address family and personal obligations while their jobs are still guaranteed. The Department of Labor (DOL) proposed a pitch in 2011, aiming to promote the clarity of behavior associated with leave-taking (BLR, 2012). According to the DOL, it is imperative for employees, employers and HR departments to develop compliance programs and regulatory priorities based on current and credible data rather than anecdotal and outdated information. An example of pending legislation is that of

Atomic model

Atomic model History of the Atomic Model The atomic model is not a concrete, one-hundred percent accurate depiction of the atom or description of what the atom is like. We cant base our model on actual observations of atoms, because they are too small to be seen with our most sensitive instruments. Instead, we must come up with a model of an atom that can account for and explain observations that we can actually see. As new observations are made over time, by scientists Democritus, Dalton, Thomson, Rutherford and Bohr, the model of the atom has evolved over time. Democritus is credited with coming up with the term atom in 400 BC. He wanted to know what would happen if you kept breaking down something into smaller and smaller pieces. Could you keep breaking it down into smaller and smaller pieces? Democritus determined that if you kept breaking down the object, you would get it to a size that could no longer be broken. This was called the indivisible piece by the Greeks. In Greek, â€Å"atomos† meant indivisible. Thus, the indivisible piece became termed â€Å"the atom† for short (CompSoc). In the late 1700s, multiple scientists studied reactions and conducted controlled experiments, leading to new ideas that set the foundation for the development of more accurate atomic theories and models In the early 1800s, John Dalton, an observer of weather and discoverer verify of the Law of Conservation of Mass among other things, was one of those scientists who performed controlled experiments and came up with a different atomic theory. He proved that matter cannot be created or destroyed by ordinary chemical or physical reactions and devised a conjecture in an attempt to explain how and why elements would combine with one another in fixed ratios and sometimes also in multiples of those ratios. He noted that oxygen and carbon combined to make two compounds. He discovered that for the same amount of carbon, one had exactly twice as much oxygen as the other (De Leon, N). This led him to propose the Law of Multiple Proportions, which states that when two or more elements form more than one compound, the ratio of the weights of one element that combine with a given weight of another element in the different compounds is a ratio of small whole numbers. For example, C and O can form b oth CO and CO2. The Law of Multiple Proportions can be regarded as an extension of the early Law of Definite Proportions, which states that the proportions by weight of the elements present in any pure compound are always the same. For example, NaCl will always be 39.3 percent Sodium and 60.! Percent Chlorine. His atomic theory, stated that elements consisted of tiny particles called atoms. He said that the reason an element is pure is because all atoms of an element were identical and that in particular they had the same mass. He also said that the reason elements differed from one another was that atoms of each element were different from one another; in particular, they had different masses (De Leon, N). This finding, however, was later proved wrong by further studies that demonstrated how atoms of the same element could differ: atoms could be either isotopes or ions. He also said that compounds consisted of atoms of different elements combined together in whole number ratios. Compounds are pure substances because the atoms of different elements are bonded to one another somehow, perhaps by hooks, and are not easily separated from one another. In fact, he stated that atoms cannot be subdivided, created or destroyed. Later experiments however, also proved this finding wrong in that nucle ar reactions can split an atom. Compounds have constant composition because they contain a fixed ratio of atoms and each atom has its own characteristic weight, thus fixing the weight ratio of one element to the other. In addition he said that chemical reactions involved the combination, separation and rearrangement of combinations of those atoms (Doblecki). In other words, Daltons model was that the atoms were tiny, indivisible, indestructible particles and that each one had a certain mass, size, and chemical behavior that was determined by what kind of element they were Dalton did not convince everyone right away, however. Although a number of chemists were quickly convinced of the truth of the theory, JJ Thomson believed otherwise. In 1897, he accidentally discovered the electron through a series of experiments designed to study the nature of electric discharge in a high-vacuum cathode-ray tube—an area being investigated by numerous scientists at the time. Thomson had an inkling that the ‘rays emitted from the electron gun were inseparable from the latent charge, and decided to try and prove this by using a magnetic field. His first experiment was to build a cathode ray tube with a metal cylinder on the end. This cylinder had two slits in it, leading to electrometers, which could measure small electric charges. He found that by applying a magnetic field across the tube, there was no activity recorded by the electrometers and so the charge had been bent away by the magnet. This proved that the negative charge and the ray were inseparable and intertwined (Encyclopedia Britannica) He did not stop there, and developed a second stage to the experiment, to prove that the rays carried a negative charge. To prove this hypothesis, he attempted to deflect them with an electric field. Earlier experiments had failed to back this up, but Thomson thought that the vacuum in the tube was not good enough, and found ways to greatly improve the quality. For this, he constructed a slightly different cathode ray tube, with a fluorescent coating at one end and a near perfect vacuum. Halfway down the tube were two electric plates, producing a positive anode and a negative cathode, which he hoped would deflect the rays. As he expected, the rays were deflected by the electric charge, proving beyond doubt that the rays were made up of charged particles carrying a negative charge (Doblecki). He discovered the electron! In his third experiment, he used scientific deduction by performing a series of interconnected experiments, gradually accumulating data and proving a hypothesis. He decided to try to work out the nature of the particles. They were too small to have their mass or charge calculated directly, but he attempted to deduce this from how much the particles were bent by electrical currents, of varying strengths. Thomson found out that the mass to charge ratio was so high that the particles either carried a huge charge, or were a thousand time smaller than a hydrogen ion. He decided upon the latter and came up with the idea that the cathode rays were made of particles that emanated from with the atoms themselves. Thomson took the idea of the atom and tried to incorporate the evidence for the electron. In the diagram on the right, the electrons are the small things and the rest of the stuff is some positive matter. This is commonly called the plum pudding model because the electrons are like things in positive pudding. The plums were negative because cathode rays deflected towards the positive end. The pudding was defined by Thomson as the empty space that surrounded electrons because the overall charge of the atom had to be neutral, so he deductively reasoned that this space had to be positive In 1911, Ernest Rutherford, under the theory that atoms are uniform in structure, said â€Å"hey, I think I will shoot some stuff at atoms.† So he did. He fired radioactive particles through minutely thin metal foils (notably gold) and detected them using screens coated with zinc sulfide (a scintillator). He thought to himself, â€Å"If you shoot these positive alpha particles at this positive pudding atom, they should mostly bounce off, right?† Well, that is not what happened. Although some of them did bounce back, Rutherford found that most of the alpha particles— one in eight-thousand— went right through the foil (Chemical Heritage Foundation). He said, â€Å"It was as if you fired a 15 inch artillery shell at a piece of tissue paper and it bounced back and hit you†. His experiment became famously known as the gold foil experiment. How could that be if the plumb pudding model was correct? Rutherfords experiment prompted a change in the atomic mod el. After two years of contemplating the results of his experiment, he came up with a new atomic theory. His atomic theory described the atom as having a densely packed central positive nucleus surrounded by negative orbiting electrons (Chemical Heritage Foundation). He concluded that the center repelled the electrons. This model suggested that most of the mass of the atom was contained in the small nucleus, and that the rest of the atom was mostly empty space (Doblecki). Niels Bohr proposed yet another atomic model in 1915, which was a simplified picture of an atom known as the Bohr Model that stemmed from previous studies by Max Planck and Albert Einstein. Max Planck presented a theoretical explanation of the spectrum of radiation emitted by an object that glows when heated. He argued that the walls of a glowing solid could be imagined to contain a series of resonators that oscillated at different frequencies. These resonators gain energy in the form of heat from the walls of the object and lose energy in the form of electromagnetic radiation (Doblecki). The energy of these resonators at any moment is proportional to the frequency with which they oscillate . Albert Einstein extended Plancks work to the light that had been emitted. Einstein suggested that light behaved as if it was a stream of small bundles, or packets, of energy (MacTutor). In other words, light was quantized, or countable Bohr then took Plancks and Einsteins findings on energy and developed an atomic theory that is similar to quantum mechanics, the correct theory of the atom, but is much simpler. In the Bohr Model the neutrons and protons, symbolized by red and blue balls, occupy a dense central region called the nucleus, and the electrons orbit the nucleus much like planets orbiting the Sun. He found that electrons travel in stationary orbits defined by their angular momentum. This led to the calculation of possible energy levels for these orbits and the postulation that the emission of light occurs when an electron moves into a lower energy orbit (MacTutor). Calculations based on Bohrs model determined that the shapes of the orbitals of the electrons vary according to the energy state of the electron. Bohr discovered that different electrons have different energies. The lowest energy state is generally termed the ground state. The states with successively more energy than the ground state are called the first excited state, the second excited state, and so on. Then, when an electron moves back to its normal energy level, it releases electromagnetic energy Finally, we have reached the electron cloud model, which the current atomic model used today in scientific, educational and research settings. The electron cloud model is a model of the atom where the electrons are no longer depicted as particles moving around the nucleus in a fixed manner, like in the Thomson, Rutherford and Bohr models. Instead, the electron cloud model does not illustrate exactly where electrons are—their probable location can only be described as around the nucleus only as an arbitrary cloud (Science Encyclopedia). The nucleus contains both protons and neutrons, while the electrons float about outside of the nucleus. Within the nucleus, the probability of finding an electrons is .00, but within the electron cloud there is a high probability of finding electrons As I stated earlier, however, the atomic model is not a concrete, one-hundred percent accurate depiction of the atom or description of what the atom is like. We cannot base our model on actual observations of atoms, because they are too small to be seen even with our most sensitive instruments. Thus, this current atomic model is most likely to change in the future, as technology advances and scientists continue in-depth research and experimentation. Most likely, students papers a few years from now will need to be twelve pages instead of six to outline the history of the ever-changing atomic model.

Marketing Research Proposal

There are various research methods used in the research proposal writing. Most of the format is the same but the type of research depends on the type of data that one requires to take or the type of information required. The difference in the research method appears at the method of data collection. These methods range from qualitative research methods to quantitative methods. Judging from the amount of work at hard or the type, it determines whether one is going to use interviews, questionnaire, case study, experiment, observation, appreciative inquiry and so on. (McNamara 2008) When dealing with a research such as ‘What are the differences between the types of goods bought over the internet in France and England?’ In this case, it would be wise to use survey method of data collection. This is because of the type of goods involved. In this case, one is supposed to get into the field and take the samples of the goods that are sold in the internet in France and in England. With the survey, you will be required to collect the information from the supermarkets or the online shops base at France and those one based in England. This means that you need to collect as much information as possible. That means that the method to use must be cost effective. This place the survey method in a position to quickly and easily get a lot of information at a lower or a meaningful cost. (Corlien M et al 2003) Advantage: This method can be considered to have completed anonymous. It is inexpensive to the administrator as for example one will only need to sit behind the computer and surf. It is also easy to compare and analyze various data from various locations in this case the two countries. Also, you can get a lot of information since many sample data already exists or they are in records. However, it has some disadvantages which range from incomplete data collection since some goods are bought inn private and you might not be able to get them. But all in all I would suggest that this is the best method for this type of research in the method of data collection. (Malhotra 2004) With the question such as ‘Is water usage reduced by charging for it per litre instead of making a fixed charge per household?’ It would be advisable to collect the data using the interview method. In this case, one is supposed to get first hand information concerning the peoples reaction to the charges of water and thus it places the interview as the best option.. Though it is time consuming, costly and sometimes it might be very hard to compare the information, it happens to be the best for this type of information as the researcher will be able to get a wide range of information from the consumer and develop a relationship with the client. (McNamara 2008) There might be some other questions such as ‘Is employee motivation greater in small firms?’ that may require one to apply different methods of data collection. Such is the case study method. This would be very effective as the researcher would do a comprehensive study and comparison of cases from different places so that he can come with a conclusion. The researcher may also employ the method of use of checklists. This would be a quick and non threatening method of data collection as all that the researcher needs is to get the information of the employees’ performance from different companies and then compare the results to come up with a solution. (Malhotra 2004) If one has a question such as ‘Do happy employees lead to happy customers?’ you may be required to employ the method that will give you the best results. In this case, you are dealing with the personal experience of the employees themselves. Due to their security concerns, they may not be ready to give the answer concerning the way the questions are asked. So the best method to employ here is the interview and the observation method of data collection. With the interview, the researcher will be able to win the employees confidence so that they can share with them their experience and their feelings concerning the job. The researcher may also employ the observation method where he will be required to observe the customers reaction when dealing with some employees. It should be done in a way that it will not affect the customers’ reaction. However, this may cause distraction to the customers and result to the type of information collected being not so true and this leads to poor conclusions. (Corlien M et al 2003) Other questions such as ‘Do employee benefits make employees happy?’ require that one gets the real face to face conversation and response from the person addressed. In this type of question, I would suggest that the use of an interview is the best method. This is because, with the interview, one will be able to get the first hand information from the person involved. The researcher will be able to vary the type of question to get the real fact about the person’s feeling on employee benefit. (Malhotra 2004) After the data has been collected, the researcher should move to the next step which is the data interpretation and representation. Reference Corlien M et al (2003) Designing and Conducting Health Systems Research Projects Canada: IDRC Publication Malhotra N.K. (2004) Essentials of Marketing Research: An Applied Orientation Australia: Pearson Education McNamara C. (2008) Basic guide to program evaluation authenticity consulting publication available from (March 3, 2008) Â  

Persuasive Essay

Texas legislators should pass and legalized gambling to help keeping the money inside the state and also earn more revenue through tourism and other associated industries. Compare to neighbor state Louisiana, Texas has lost millions and millions dollars per year because Texans crossing the state line for gambling habit. If gambling was legalized, the revenue from this industry would surpass any others. It would not just bring revenue and taxes from casinos but also boosting others industries such as tourism, retails, construction industry and more. Legalized gambling would create more jobs in all industries keeping the Texas stronger through unpredictable profits the state could benefit from it. Legalized gambling would stimulate the economy by creating jobs. Take Nevada for example, there were 193,000 full-time positions were opened in Clark County for hotel industry alone in 1999 (Romano). For Louisiana, a smaller state with legal gambling, also reported over 368 million in annual salaries to employees along with 20% residents ended their government assisted program by working in casino (Cannon). Looking at these two states with legal gambling, Texas could have an even better chance to make more revenue with legalizing gambling. With all the revenue generated from gamble industry, Texas could able to start more programs to help the low income families and lower the unemployment rate. Another indirect impact from legalized gambling is that more casinos, restaurants, shopping malls would be built which would boost construction industry to another level. With the growing in construction industry, the retails for dry wall, wood, cement would be rocketed. In Louisiana, â€Å"over 1. 7 billion has been invested in facility construction in Louisiana by casinos† (Cannon). Going along with the development of construction industry, the real estate industry would also grow rapidly to accommodate the needs of housing, leasing offices, hotels†¦ With the rapid grow of real estate and construction industries, restaurant and retails would be on the uprising as well. In Louisiana, â€Å"riverboats purchased over $454 million in goods and services in 2002, with over 70% of that coming from in-state vendors including computers, printing and floral arrangements† (Cannon), with all the positive indirect impacts that legalized gambling would bring to the state, the local business and retails would be expanding far from predicted and state would be collecting taxes in an increasing value. Tourism would play an important role in collecting revenue for state. The Casino Association of Louisiana estimated that over 17 million out-of-state visitors visited their casinos in 2002† (Cannon). If Texas legalizes gambling, it would bring in another 17 million per year from out-of-state visitors spending money not only in casino but also in restaurants, hotels, gas†¦ Besides bringing more tourists in to the state, Texas could help stopping the outflow of money to Louisiana casinos because more than 50% of gamble revenue in Louisiana comes from o ut-of-state, mostly from Texas (Cannon). There are countless opportunities comes with legalizing gambling in Texas. Just look at the financial benefits alone, Texas could earn another $873 million coming from out-of-state visitors spending in casino just like Louisiana. Besides increasing in revenue, legalized gambling also plays an important role in boosting other industries such as construction, retails, real estate†¦ With all the new revenue generated from legalized gamble, Texas could use that money to assist the low income families, to help the homeless people and others in needs.